Subhead/Labels: Use subheads and labels for each section, icon and chart.īackbone: Use a unifying design element that ties your infographic together. Headline: Write a brief, compelling headline The copy should support the graphic not the other way around.ĬTA: Include a call to action at the end of the infographic to move your reader to the next step. Use icons, color and lines to clearly separate each section.Įxplanatory Text: Use copy to briefly describe the idea for each section. Sections: Create separate sections for each idea. Elements of an infographicĮxplainer: Brief introductory text that explains what the infographic is about.
In general, an infographic should include the following elements. Once your outline is completed, you’re ready to start putting the infographic together.
Bullet points of the content or data you want to include.Audience: who is the content being written for?.Objective: what do you want to achieve with the infographic?.Start by creating an outline to help you focus your topic and stay concise. For example, this infographic provides interesting comparisons and stats from Marvel movies that only a fan willing to watch all of the movies and count the stats could create making it a unique piece of content to reference. By presenting this data in a visual form, it not only makes the research more compelling but also makes it easy for other blogs or publications to share your infographic and link back to your website as a source. Marketers seeking to drive awareness of a brand or drive backlinks to their website can create infographics with unique stats and data. Infographics can be used across a wide variety of use cases and contribute to many goals. A complex idea you want to explain through visual representation.Instead, carefully consider which medium makes the most sense for the content you are trying to create.Ĭreating an infographic makes sense when you have: Use this infographic template Why use infographics?Ĭreating an infographic should never be an end unto itself.
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